A world of change
Marketing in the pharmaceutical industry is a very specific discipline because it is one of the most regulated industries available. There is a lot of legislation and many provisions to be taken into account when communicating with doctors, healthcare professionals and other stakeholders. At the same time, the demands of patients and their interest groups increase; and they carry weight, as it is crucial for lasting success, to care and develope this relationship – not least by digital means.
At Catalyst we have gathered a network of skilled people, which we make available to companies in the pharmaceutical industry. The experience base covers most of the industry’s ‘icon brands’ such as: Pfizer, MSD, Roche, Bristol-Myers Squibb, Novo Nordisk, GSK and others. There have been assignments in all categories from OTC to prescription and public health information/education. In addition, we have worked with different patient associations and their marketing departments.