At Catalyst we are a team of senior consultants with different competencies and backgrounds (national as well as international) – and in addition, we have a large network which we draw on in accordance with the nature of the assignments.

Also, Catalyst is physically part of a competency house with more than 25 great minds within creative, graphics, text and digital. So even on short notice we have a solution to our clients’ tasks within reach.

 

The Catalyst people:

Martin Plambek

Martin Plambek

CEO / Partner

More than 20 years experience within strategic marketing, branding and communication with positions such as:

  • Senior Corporate Brand Manager, Maersk Group
  • Global Head of Branding, Maersk Line
  • Head of Marketing, 3 Mobile
  • Marketing Director, Maersk Air
  • Marketing Manager, National Geographic Magazine

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Claes Rasmussen

Claes Rasmussen

Executive Advisor / Partner

More than 25 years experience within international advertising and has (among others) held these positions: CEO for TBWA A/S in Denmark and chairman of TBWA & BBDO A/S i Denmark, Norway og Iceland.
Claes has worked with brands such as:

Adidas • Apple • BMW • Braun (Gillette group) • Maersk Group • Mercedes Daimler • Michelin • Nivea • Nissan • PlayStation • Danske Spritfabrikker • Totalkredit • Jyske bank • Hjemme-Is • Findus • Aral • Danske Spil • Faxe , etc…

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Maybritt Schlyter

Maybritt Schlyter

Executive Advisor

More than 25 years’ experience within international tv-broadcasting with responsiblity for media strategy, implementation and execution – also encompassing market analysis, communication and stakeholder management:

  • Director of Programming at Discovery Channel Nordic
  • Channel Manager at Discovery Channel Denmark and Norway
  • Head of Program Planning at SBS

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Anders Heick-Poulsen

Anders Heick-Poulsen

Executive Advisor

More than 25 years experience within the financial sector. Part of the leadership group that established Totalkredit and held positions such as:

  • Executive Vice President, responsible for relation management/partnership, concept, strategy and business development
  • Vice President responsible for marketing, communication platform, partnership relations
  • Functional manger, marketing and education

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Henrik Hübner

Henrik Hübner

Executive Advisor

More than 20 years’ experience with executive management, strategy and business development within industry and construction in Denmark, Germany and the Baltics:

  • Vice President at Sanistål A/S
  • Director at Sophus Berendsen Power & Motion Control

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