At Catalyst we are a team of senior consultants with different competencies and backgrounds (national as well as international) – and in addition, we have a large network which we draw on in accordance with the nature of the assignments.
Based on our experience, competencies and network, we are able to assume a role in a company’s management team – for a longer or shorter period of time.
The Catalyst people:

Martin Plambek
CEO / Executive Advisor
More than 20 years experience within strategic marketing, branding and communication with positions such as:
- Senior Corporate Brand Manager, Maersk Group
- Global Head of Branding, Maersk Line
- Head of Marketing, 3 Mobile
- Marketing Director, Maersk Air
- Marketing Manager, National Geographic Magazine

Mark Bansholt
Executive Advisor
More than 15 years’ experience as independent consultant / advisor within Strategic Partnerships, Growth Strategy, Business Development, M&A and Funding.
Mark has worked extensively with startups and small/medium sized companies with HQ in Scandinavia.

Maybritt Schlyter
Executive Advisor
More than 25 years’ experience within international tv-broadcasting with responsiblity for media strategy, implementation and execution – also encompassing market analysis, communication and stakeholder management:
- Director of Programming at Discovery Channel Nordic
- Channel Manager at Discovery Channel Denmark and Norway
- Head of Program Planning at SBS

Anders Heick-Poulsen
Executive Advisor
More than 25 years experience within the financial sector. Part of the leadership group that established Totalkredit and held positions such as:
- Executive Vice President, responsible for relation management/partnership, concept, strategy and business development
- Vice President responsible for marketing, communication platform, partnership relations
- Functional manger, marketing and education

Henrik Hübner
Executive Advisor
More than 20 years’ experience with executive management, strategy and business development within industry and construction in Denmark, Germany and the Baltics:
- Vice President at Sanistål A/S
- Director at Sophus Berendsen Power & Motion Control