Catalyst ApS
Baltikavej 24 | 2100 Copenhagen | Denmark
Phone: (+45) 3543 3277 | Mail: info@catalyst.dk
Win The Right Battles
Strategy Definition & Mobilisation
Strategy definition need not be a monster exercise. At Catalyst, we begin by co-defining who you are and where you need to go.
Using our extensive business and industry experience, we perform rock solid analysis which serves as a foundation for all strategy work.
New insights! New questions bring new answers! We believe truly successful companies must involve a much larger and wider part of their community when defining strategic direction.
Catalyst brings challenging insights to the table that will help you to define a better strategy.

Focus on the “Must Win Battles”. With a clear picture of your organisation in its true environment, it also becomes clearer which battles you must win to achieve your success.
Having the ability to take a helicopter view of your organisation and its environment helps you to do just that.
Strategy mobilisation
For strategy to be executed, a large number of key people must take real ownership for the strategy. We facilitate that preparation to ensure a wide and necessary ownership is present.
What is much more common in businesses today is a cascading process where a large group of middle managers receives a 70 page strategy communication pack from the corporate communications department along with instructions on what to say.
This is hardly a recipe for success! There are more effective ways to communicate than one person talking and 200 listening.
With our unique set of collaborative tools and techniques, we involve the appropriate individuals and groups to build the foundations for successful implementation.
Strategy execution
Strategy Alignment
Having clear management and process ownership with clear execution roles and responsibilities is key when executing strategy.
It sounds simple, yet 85% of executive teams spend less than one hour per month discussing strategy. At Catalyst we believe that strategy is all about action.
Strategies in your organization are supposed to work together towards a common goal. It is crucial therefore to ensure that as strategies are being built and executed they are aligned with the organisation.
This means mapping the vision, planning, responsiblity and activities within the organization. This goes a long way towards ensuring that the bigger picture is not lost in fragmented and department-based agendas.
Root Your Strategy
Alignment in the context of organisational strategy means clearly mapping ownership and activities of strategy execution.
Proper alignment roots strategy firmly in the organization where it belongs and rests on this ownership to organically drive involvement.
