Catalyst ApS
Baltikavej 24 | 2100 Copenhagen | Denmark
Phone: (+45) 3543 3277 | Mail: info@catalyst.dk
Our Innovation Toolbox
CATALYST has several approaches to Innovation. Below you can find the solution that suits your organisation:
Outsourcing as an Innovation Enabler
Strategy Driven Product Planning & Road
MappingTechnology Planning and Roadmapping
Innovation and Growth Assessment
Business Model Innovation
Business model innovation is basically re-positioning a firm’s approach to business by taking a fresh look at the company's value propositions.
This means thinking creatively within a framework of not only the core value propositions already in use but mining the firm's collective brain for more while looking at core competencies and market opportunities.
Doing this gives shape to different kinds of business models which could exploit the firm's strengths and transform them into competitive advantages.
Catalyst can help firms to structure the investigation into new market opportunities and can help firms to re-structure their business models as appropriate. Catalyst can help your firm to see the world differently and to profit from this new vision.
Open Innovation
Open innovation provides a concept for thinking about the future of innovation which involves firms exploiting resources and capabilities where they are and as needed.
Whereas firms used to be doing all innovation and production activities themselves, open innovation proposes a system in which firms own the strategy and orchestrate the execution but exploit third party resources and capabilities, the firm’s network of value, as needed to deliver.
Catalyst can provide the framework, processes and tools to help your firm begin to tap resources efficiently as you scale your operations both geographically and in terms of volume.
Outsourcing as an Innovation Enabler
Suppliers and partners should be seen as sources of innovation and development.
This means not only employing their resources as a way of giving your company flexibility to respond quickly to market opportunities but also using them as a way of spurring innovation at your firm.
Catalyst offers companies the expertise necessary to use outsourcing strategically by focusing on core activities and competencies, e.g. by outsourcing some elements of R&D in order to gain access to larger pools of innovative minds and to expand the number of resources available to the firm.
Catalyst can help firms begin to outsource R&D functions or for those firms that have already started this, refine the way in which it is done.
Strategy Driven Product Planning and Road Mapping
Poor product planning is one of the most common problems in companies not meeting their growth targets.
Catalyst can help firms to develop a better ability to assess strategic opportunities and to connect those opportunities to the company’s product mapping.
Technology Planning and Roadmapping
Technology is a means to an end but it is a critical enabler for appropriately executing strategy. It is, in fact, a decisive factor in how, or if, a company successfully executes its own strategy.
Done properly, companies create a powerful mechanism for strategically managing technologies as enablers for future products and potential businesses.
Concept Development Process
Identifying a great opportunity and developing that into a concept is a critical process. Yet many companies focus too much on getting the ideas rather than moving them into profitable concepts.
Among the many challenges of this stage are that many of the most desirable and appropriate resources are otherwise allocated and that paradoxically, too many people are involved and are allowed to have a say.
Few firms are actually focused on the process and a deadline in a way that efficiently uses resources and produces favorable outcomes.
Innovation Camps
Catalyst has extensive experience helping clients address a specific innovation problem, for example accelerating the actual development of a specific product.
We can typically cut 30-50% of lead times from original plans and at the same time address customer needs more effectively. Our tools and processes allow us to help firms to greatly speed up actual deadlines. Typically we do this with a combination of acceleration camps and coaching of key process owners.
Our acceleration camps are usually 2-5 day workshops involving the key stakeholders and actors relevant to the product in question.
Innovation Summits
An interactive approach for business innovation, product innovation and the generation of new project ideas, bringing together internal and external experts and executives.
Often companies have higher ambitions for themselves than they are currently delivering on. Companies come to Catalyst when they know that they are not fulfilling their potential or wish to move to a higher level.
Catalyst can help with our Innovation Summits which push companies to think radically differently and will challenge them on relevant topics.
Catalyst Trend Maps
Catalyst has constructed a database of trends which we continuously develop in order to provide insight to our clients. We work with trends in a structured way that provides new opportunities for companies to take into considerations for future strategies.
Segmentation for Growth – Markets, Channels and Customers
Segmentation often provides a new set of glasses to see future opportunities.
In the frame of unmet needs, unserved markets and future needs, we segment markets into manageable and easy attackable chunks – for example, short term market innovation or for new product lines.
Innovation and Growth Assessment
We assess your current pipeline and marketplace results, key processes, tools and measures - including communication and decision mechanisms.
We talk to key stakeholders to understand the world from an internal and external customer perspective, and to see the differences between intent and action.
Our long experience with innovation systems across many industries worldwide, allows us to assess and suggest recommendations to deepen your innovation capability and increase the yield of your innovation processes.
Total Experience and Total Offer Thinking
Mapping the customer experience lifecycle provides an excellent input for new offerings to the customers and also serves as a good input for partnering strategies.
Lean Innovation
Lean Innovation is a powerful technique that can greatly help organisations move products and services from concept to revenue. This means changing mentalities, processes and tools to better configure the company’s ability to deliver on the customer value perception.
Catalyst’s Lean Innovation expertise will help to optimize and re-engineer your innovation processes which will result in better products that are produced faster and cheaper. We can help you to balance the often competing forces affecting product and service development.
Catalyst’s Lean approach has integrated unique collaborative events which ensure alignment and facilitate decision making allowing efficient execution.
Experiment, Explore and Expand
Experiments are key to explore new areas. Managing these experiments allows for the best balance between risk and reward.
Accelerating the low cost experiments and exploring their real potential means decisions on expansion can be made rather quickly. We often work with strategic experiments to test new business areas.
Trends Impacting Innovation
1) Globalisation
Fierce competition and huge innovation capability coming from e.g. China & India
2) Innovation spiral
As companies gets better and innovation becomes cheaper the cycles of innovation become shorter and shorter in many industries.
3) µExperts
Knowledge is becoming more narrow focused yet deeper - the right knowledge is available somewhere – those utilising it best has an advantage.
4) Consumerism
Consumers wants a say – you better hear!
5) Obsolete core competences
Your competitive advantage is moving – better watch out!
6) Open Innovation
There is a wast opportunity pool out there – how to use it ?
7) Customer driven innovation
Customers are a key source for input to the design process – why not use it ?
8) Business innovation
Business innovation rather than product and service innovation – you need to innovate one level higher.